Start Small, Layer With Purpose
This trip’s view. Almost forgot this was the purpose. Each year for the past 25 years, my best friend and I have taken our daughters
I help storytellers and solopreneurs stop duct-taping their systems together and reclaim their creative time.
I help authors and creatives build smarter systems so they can spend less time on tech—and more time creating.
As the publisher of Indie Author Magazine and founder of Direct2Readers and Indie Author Training, I focus on making the business side of storytelling simpler. I also write Author Automations, a weekly newsletter that turns tools like Zapier, n8n, and WordPress into time-saving magic.
I’m an automation coach and consultant for hire, offering everything from plug-and-play workflows to guided implementation, done-for-you systems, and enterprise-level solutions.
Whether I’m teaching, speaking, or coding a workflow, I make complex systems feel doable—and even a little fun. Based in Austin, often on a train, always fueled by coffee.
She’s a regular presence on industry stages, including Author Nation, Self Publishing Formula Live, and The BookFest, where she recently delivered a keynote on the transformative power of storytelling. Whether she’s leading a breakout session or stepping up to the main stage, Chelle brings a grounded, insightful approach that resonates with both new and seasoned creatives.
Event organizers appreciate her ability to meet audiences where they are—translating complex topics like automation, AI, and direct sales into practical strategies that inspire action. Her talks are content-rich, refreshingly jargon-free, and tailored to empower authors to take the next step in their business journey.
This trip’s view. Almost forgot this was the purpose. Each year for the past 25 years, my best friend and I have taken our daughters
Photo by Sigmund on Unsplash Let’s start with a little truth bomb: Most authors don’t wake up excited to “explore API functionality.” Author Automations is
🚨 Going LIVE at 10am! 🚨 I’m doing a real-time automation demo using n8n + Make.com to auto-generate videos for TikTok and Reels. It’s casual.
Photo by Nathan Dumlao on Unsplash Welcome back, automation adventurers! If last time had you poking around my “choose your own adventure” doors, this week
One last Aruba pic from the mastermind… back to the real world! Last week, we explored a big idea: How large language models (LLMs) have
(Current situation: I’m in Aruba for a week-long Mastermind Retreat, writing this poolside. We live and work in magical times, friends.) Let’s call it: Automation