I help storytellers and solopreneurs stop duct-taping their systems together and reclaim their creative time.
In person or online, I love to speak to groups and teams about technology, productivity, automation, AI, multipreneurialism, the publishing industry, indie author topics, and solopreneurship.
I publish a weekly bestselling newsletter on Substack, I journal my thoughts on being a digital nomad, and I write paranormal cozy fantasy under my pen name Lola MacDougall.
I help authors and creatives build smarter systems so they can spend less time on tech—and more time creating.
As the co-founder and publisher of Indie Author Magazine and founder of Direct2Readers and Indie Author Training, I focus on making the business side of storytelling simpler. I also write Author Automations, a weekly newsletter that turns tools like Zapier, n8n, and WordPress into time-saving magic.
I offer downloadable automations from the Author Automations Hub, offering everything from plug-and-play workflows to guided implementation, done-for-you systems, and enterprise-level solutions.
Whether I’m teaching, speaking, or coding a workflow, I make complex systems feel doable—and even a little fun. Based in Austin, often on a train, always fueled by coffee.
She’s a regular presence on industry stages, including Author Nation, Self Publishing Formula Live, and The BookFest, where she recently delivered a keynote on the transformative power of storytelling. Whether she’s leading a breakout session or stepping up to the main stage, Chelle brings a grounded, insightful approach that resonates with both new and seasoned creatives.
Event organizers appreciate her ability to meet audiences where they are—translating complex topics like automation, AI, and direct sales into practical strategies that inspire action. Her talks are content-rich, refreshingly jargon-free, and tailored to empower authors to take the next step in their business journey.
I’m not going to sugarcoat it—I’ve basically been living inside Claude lately. Not in a creepy “send help” way, but in the “finally, a colleague
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Photo by dlxmedia.hu on Unsplash Remember when you thought learning one automation tool would be enough? (Yeah, me too.) Turns out the real power comes
Hey Friends! It’s been a whirlwind few weeks — part Gramaternity Leave (welcome, Kieran!), part toddler-wrangling (so much K-Pop Demon Hunters with Elowyn), and part
