Marketing Strategist, Paid Search Virtuoso, Training & Course Creation Specialist, Learning Management System Expert

Hey there. Glad you stopped by. I wear a lot of hats, so let me get you to the stuff you might be looking for… 

I use caffeine as a superpower to write, teach, podcast, lead a virtual team of creators, and consult for marketing agencies from wherever I am in the world. I teach over at Vagabond Empires. I help course creators at Athenia Creative and my team helps companies with their Learning & Development needs at Athenia Training.

If you’re a marketing agency needing a freelance marketing growth hacker on your team short or long-term…

Marketing agencies hire me as a freelancer to create strategies and run campaigns for their clients as a seamless part of their team. They like that I’m trained and experienced in digital marketing as a whole, but an expert specifically in Facebook and Google Ads. I’ve got certifications and specializations all over the place. I show up for meetings, I meet deadlines, I play nice and share with others, and I make my agency clients look good. Clients of the agency don’t know I’m a freelancer. They just know their campaigns are crushing it.

10-Step Campaign Launch Email Sequence? Handled. Web Copy & Blog Posts? Check. Pixels Placed? I’m on it.  Retargeting Ad Campaigns? All Day Long. Funnels & Landing Pages? Done.  I’m equal parts left and right-brained, so I design and code. Hit me with what you need. Chances are good that I’ve got it covered.

Oh, hey – did I mention I’m an analytics junkie? Need pivot tables? Wondering what dark data is? And just what does that bounce rate mean?

🙋 I know! Ask me! I know what to do with all those reports. Data only matters if you know what to do with it, right?

I’ve worked with Retail and Wholesale Travel Companies, Luxury Retailers, Online Education Providers, Magazine Publications, App Creators, Multi-Day Event Organizers, Nonprofits, SaaS Startups, Oil & Gas Clients, FinTech Customers, and E-Commerce Websites. And those are just the big ones.

I currently call Austin Texas home, but I live on Zoom, Slack and Skype, and laugh at time zones. I’m a BIG FAN of local coffeehouses, but don’t hate Starbucks in a pinch. I keep a go-bag packed for last minute trips. I’ve spoken all over the globe and on cruise ships and written a couple of books, so people seem to think I know some things. Grab some time on my calendar and let’s see if I can help you. 

Instructional Design & LMS Consulting

  • Custom E-Learning Design
  • Storyboard & Concept Creation
  • Curriculum Development
  • Rapid Course Development
  • LMS Management & Consulting
  • Training Documentation Development
  • Training PPT Presentations
  • Facilitator Scripts
  • Reference Guides
  • End User Manuals
  • On-the-job Training Guides

3 Simple Digital Marketing Ideas for Travel Agents to Try This Week

Travel agencies have a unique advantage over other industries when it comes to having a readily accessible pool of resources for selling the dream to travelers. With suppliers, consortia, and destination management companies sharing information regularly, the question becomes what NOT to share, rather than what TO share. Content - that is, the information that's created or curated to help the buyer make a decision - can be confusing. What platform do you use? And when? If you're just getting started here are 5 easy ideas you can steal (with my permission, of course) and test the waters this week. 1. Write a blog post by interviewing an on-site vendor. Write out 10...

Two Easy Tips to Get More Freelance Gigs

Most freelancers I know aren’t confident about the proposals they send. Whether they’re unsure of the rates they’re charging or the services to include – it’s always a crapshoot. As a serial entrepreneur, owning and managing different businesses have given me an excellent way to try and fail and try again. I was able to learn from different angles as well, since my businesses were all different. I own a WordPress design company, a digital marketing company and until 2015 I owned both a travel agency and a beach wedding company. I’ve been the Senior Project Manager for an eCommerce company selling over 5000 products online, and the Executive Editor of an online...

Cubicles Are Just Practice Coffins.

After moving to Austin in 2015, I took a full-time job at a wonderful biomedical firm. I wore the hose and heels and showed up at 9 am and worked dutifully until 5 pm. I liked the office. I liked the people. I liked the work. I really, really liked the steady paycheck and the amount of it. The benefits were nice, too. But a little piece of my soul died every day. Having someone tell me when and where I needed to be every minute of the day went against everything I had been working toward my entire career up to that point. I had bucked this exact type of traditional career so I could work from home and raise my littles for over a decade. I could have lunch at the...

Project & Team Management


Bring me your brilliant ideas and I’ll formulate a plan – I’ll work with messy, half-baked ideas. I’ll take them and create a beautifully documented marketing plan with conversion goals, milestones, deliverables, and resources. I’m a trained Project Management Professional, ready to lead and manage teams. One of my superpowers is the ability to speak geek to programmers and translate what they just said back to the C-Suite.

  • WordPress Websites
  • Search Engine Optimization
  • Startup Business Strategy
  • Event Planning

Marketing Agency Hired Gun


My typical meetings include words like “bootstrap,” “guerilla,” “cash flow,” and “runway.”  I know what it means to start a project and see it all the way through to the end. If you’re not ready for a full-time hire, I’m your girl in the middle, a reliable resource to design and execute a marketing strategy that works. I can lead the marketing team until you’re profitable enough to justify hiring a full-time executive. I’m good for the bottom line, and I make things work.

  • Marketing Strategy
  • Content Calendar Creation
  • Pay-Per-Click Management
  • Analytics and Reporting

Freelance Coaching & Training


Not only have I freelanced for a long time, I’ve taught and coached other successful freelancers professionally. I’ve made just about every mistake, and I’ve learned lessons the hard way. If you’re a freelance professional that’s good news for you. You can avoid the mistakes I’ve made in your own business. I offer 1:1 mentoring programs for anyone wanting to start, grow or run their freelance business.  I also produce courses for aspiring digital nomads.

  • Online Freelance Academy
  • Freelance Marketing Club
  • 1:1 Mentoring
  • Digital Nomad Blog

Speaking & Training

I started my career as a travel consultant and became the youngest Certified Travel Counselor in the history of the Travel Institute. I quickly moved from travel planning to the technology and training side of the industry.  I  launched my own consultancy in 1999 building websites and teaching people how to market, sell, and close leads from their website. Once social media launched, I broke it down for my clients and became a sought-after speaker and trainer, traveling the globe to share my knowledge. My training motto is, “If you don’t know it, it’s because I haven’t explained it well enough.”

If you’re looking for a humorous, irreverent and engaging speaker, you’ve found her. I break down the geek-speak and help my audience understand complex issues. More importantly, I make sure they have the necessary resources to be successful.

I’ve spoken to groups of up to 1500 and can adapt my subjects to your audience. My favorite topics are centered around WordPress, Facebook Ads, Digital Marketing Basics, Building a Small Business Plan, How to Grow Your Freelance Business, and How to Build a Sales Funnel that Actually Sells. I have a portfolio of pre-developed talks, but can customize for your event.

My Personal Tech Stack

  • Web: WordPress. Joomla, Drupal, HTML, CSS
  • WordPress Builders: Divi, Elementor, Gutenberg
  • E-Commerce: WooCommerce, Volusion, Shopify
  • LMS: Cornerstone, LearnDash, Moodle, Blackboard, Teachable, Coursera, NetDimensions
  • Course Creators: Articulate, Storyline, RISE, Adobe Captivate, Camtasia, Adobe Audience
  • CRM: Salesforce, Hubspot, Cloze, Batchbook, Zoho, SugarCRM, Infusionsoft, Highrise, Sharpspring, Oracle
  • Project Management: Trello, Basecamp, Airtable, Smartsheet, JIRA, MS Project, Podio, Asana
  • Server: Linux/Apache/MySQL/PHP (LAMP)
  • PPC: Facebook Business Manager, Adwords
  • Analytics: Google Analytics, Adobe Analytics
  • Funnels: ClickFunnels, Leadpages, Hubspot, Infusionsoft
  • Email Automation: Mailchimp , Convertkit, Drip, Constant Contact, Responsys, Eloqua
  • Social Automation: Hootsuite, Buffer, Sprout
  • One Ring to Rule Them All: Zapier


Chelle Honiker is the founder of Athenia Creative and Athenia Training – Brilliant Course Creation and E-Learning for Companies, Creators, Authors, and Entrepreneurs

She teaches freelancers how to run their business at Vagabond Empires