In 2021, I co-founded Indie Author Magazine—a monthly publication serving thousands of independent authors worldwide. What started as a passion project quickly became a complex publishing operation: editorial calendars, contributor management, design pipelines, email marketing, social media, subscription systems, advertising…
The chaos was relentless. We were doing everything manually, duct-taping systems together, and burning out fast.
So I did what I’ve always done: I built systems. Automations that handled the repetitive work. Dashboards that showed us what mattered. Workflows that ran while we slept.
Five years later, the magazine is thriving with a small team. And the systems I built for us? They became the foundation of what I now build for other authors.
I don’t teach theory. I teach what actually works—because I use it every day.
From corporate training at Fortune 500 companies to building automation systems for creative entrepreneurs. I’ve seen what works—and what doesn’t—across every kind of organization.
Co-founded and continue to lead the premier publication for independent authors. Five years of publishing monthly, reaching thousands of readers worldwide.
Regular presence on stages including Author Nation, Self Publishing Formula, The BookFest, London Book Fair, and Indie Network Events, and numerous podcasts. I make complex topics feel doable.
Event organizers appreciate my ability to translate AI, automation, and direct sales into practical strategies that inspire action—authentically, jargon-free, and tailored to empower authors to take the next step.
Automation for Authors
AI-Powered Workflows
Direct Sales Strategy
Building Sustainable Systems
Email Marketing That Works
Tech Without Overwhelm
AUTHOR NATION CONFERENCE FEEDBACK
“Chelle is amazing.”
“A top presentation from someone who knows what she’s doing.”
“Impressive and absolutely stunning.”
“Mind blown! Thank you for sharing your documents and prompts with us.”
“Incredible information.”
“As usual she knocked it out of the park. Unbelievable capability. Thanks for the first freebie.”
“Chelle always delivers!!”
“Astounding. Mind-melting. Incredibly well put together dump of an insane amount of info.”
“Excellent. Please have her repeat and update this session next year.”
“I loved it, but wish there’d been time for more detail.”
When I’m not building automations or helping storytellers scale, I’m somewhere in the world with too much coffee and a Wi-Fi connection. I hit 8-10 countries a year and bring my systems with me.
I believe technology should serve creativity, not the other way around. Every system I build is designed to give you more time for the work that actually matters to you.
Whether you need a single automation built, want to join the Mastermind, or are ready for a full Intensive—let’s find the right path for where you are.
