AFTER AUTHOR NATION • STORYTELLEROS + MASTERMIND

Came Home From Author Nation With More Ideas Than Time?

You don’t have to sort it out alone. The mastermind gives you an obvious path to a streamlined, AI-enabled publishing business, with weekly group coaching, the full StorytellerOS platform and 1:1 help, so you can get back to writing. Enrollment is open now, with 10 new member spots through December 31.

Mastermind program hero illustration - woman at desk with books and laptop
The Author Business Mastermind is a group coaching program led by Chelle Honiker for indie authors who want an AI-enabled publishing business. Members build three things: a second brain in Obsidian that holds their business knowledge and their AI’s memory, StorytellerOS for everything about their books, and AI executive assistants that use both. Weekly group coaching calls run Tuesday through Thursday, 1:1 help is available any time, and the replay and transcript of every session are posted the next day. Enrollment is open year-round.

Sound Familiar?

Four days of sessions, a notebook full of tools, and a dozen people telling you AI will change everything. Now you’re home, the inbox is full, and you have to decide what to do first.

Most authors don’t run short on ideas after a conference. What they run short on is a plan: which tool comes first, what to set up, and how the pieces fit together without eating the time you meant to spend writing.

You don’t need to try everything you heard about. You need one clear path, built in order, with someone who has already built it.

The Path: Three Pieces, Built in Order

Your second brain is an Obsidian vault that holds what you know about your business, including your AI’s memory files, so every AI you use starts already knowing your business. StorytellerOS holds everything about your books, one studio for each area. Your AI staff, built in the EA sessions, reads your second brain and works in StorytellerOS for you. Every session in the mastermind builds one of those three.

Weekly Group Coaching Calls

Group calls Tuesday through Thursday, one topic per hour. Most sessions explain what we’re building and why, with hands-on follow-along, so you leave knowing what to set up next. Join as many as you like.

1:1 Help for Your Own Setup

Group calls stay on topic, so your own setup gets its own time. Book one-on-one help with me in 15, 30, 45 or 60 minutes, screen sharing included. You start with an onboarding call to pick your path.

Replays and Transcripts the Next Day

Every session is recorded. The day after, the replay is posted in the Hub and the transcript goes into the IAT Assistant, so your own AI can walk you through any step at your pace.

StorytellerOS Included

Your membership includes StorytellerOS, where your books live: manuscripts, social, translations, audiobooks, newsletters, ads and direct sales, one studio for each.

Plugins for Social Media

Custom Claude Cowork plugins that take your social media from prompt to post: images, videos, reels, carousels and launches, from a single chat.

Industry Connections

Need a developer, designer or service provider who understands indie publishing? Get warm introductions to my trusted network of vendors and collaborators.

Plus 50% Off Every Course in My Catalog, Including the IAT Summits

AI & Marketing

Using AI to write smarter marketing copy, create blurbs, and build campaigns that sound like you.

  • AI for Marketing Basics
  • AI Marketing Advanced
  • ChatGPT for Blurbs

Automation & Tools

The tech stack that powers modern author businesses, databases, AI coding tools, and workflow automation.

  • Airtable for Authors
  • Claude Code for Non-Developers
  • Claude Cowork for Authors

Direct Sales & Email

Selling direct to readers, setting up your store, and building email systems that convert.

  • Direct Sales for Authors
  • FluentCart for Authors
  • FluentCart + FluentCRM Integration
  • FluentCRM Advanced: Automation Funnels

A Sample Week of Sessions

Every session is a live group call on Zoom, booked from one page in the Hub. The schedule changes as new topics rotate in each month, so here’s a sample week.

StarterConcepts + follow-along

Second Brain Setup

Set up the Obsidian vault that holds your business knowledge and your AI’s memory, so every AI you use starts already knowing your business.

Tuesdays 11:30am CT

StarterHands-on

Social Media with AI

Turn one idea into a week of posts in your own voice, and schedule it.

Wednesdays 8am or 2:30pm CT

All levelsWorkshop

Marketing Plans

Turn a release or backlist goal into a dated plan with channels, a budget and a weekly checklist.

Tuesdays 1pm CT

BuildingConcepts + follow-along

EA Basics: Your First AI Assistant

Build your first AI executive assistant: a daily brief, inbox sorting and a running task list, all reading from your second brain.

Wednesdays 11am CT

BuildingStudio walkthrough

StorytellerOS: Email Studio

Lists, signup forms, welcome sequences and campaigns, done in the app and then handed to your EA.

Wednesdays 12:30pm CT

BuildingStudio walkthrough

StorytellerOS: Ads Studio

Plan, launch and read your ads from StorytellerOS, in the app and through your EA.

Thursdays 8am or 2:30pm CT

AdvancedConcepts + demo

EA Advanced: Handing Off Whole Workflows

Put your EA on a schedule and connect it to email, calendar and tools, so it runs whole workflows for you.

Thursdays 12:30pm CT

AdvancedConcepts + follow-along

Claude & ChatGPT Combined

Run Claude Code and Codex in Warp terminals and connect them, so you’re building a Claudex that hands work back and forth.

Tuesdays 8:30am or 2:30pm CT

EveryoneOpen Q&A

Office Hours

Bring a question, a problem or work in progress that doesn’t fit a topic call.

Tuesdays 10am CT

EveryoneLive interview

Guest Experts

Industry guests on what’s working now, recorded for the Hub and the IAT Assistant.

Thursdays 10am CT, once or twice a month

Guest Experts

Industry leaders join us for live, interactive sessions where you get direct answers to your questions. Every guest session is recorded for members.

Recent guests include Dana Claire on special editions and merch, Oriana Leckert of Kickstarter, Coral Hart on publishing with AI, and David Viergutz on direct sales.

Why Me?

I’ve spent 30+ years in technology and training, from Fortune 500 companies to nonprofits to indie publishing.

I founded Indie Author Magazine in 2021 and built the systems that let our small team publish monthly to thousands of authors worldwide.

I’ve spoken at Author Nation, Self Publishing Formula, The BookFest and dozens of other industry events.

I built these systems because I needed them myself. Everything I teach, I use, and every automation I recommend, I’ve tested in my own business first.

What Authors Are Saying

AUTHOR NATION CONFERENCE FEEDBACK

“Chelle is amazing.”

“A top presentation from someone who knows what she’s doing.”

“Impressive and absolutely stunning.”

“Mind blown! Thank you for sharing your documents and prompts with us.”

“Incredible information.”

“As usual she knocked it out of the park. Unbelievable capability. Thanks for the first freebie.”

“Chelle always delivers!!”

“Astounding. Mind-melting. Incredibly well put together dump of an insane amount of info.”

“Excellent. Please have her repeat and update this session next year.”

“I loved it, but wish there’d been time for more detail.”

$250/month

or $2,500/year

Weekly group coaching calls, 1:1 help, the full StorytellerOS platform, $300+ in software licenses, and a community of peers who get it.

Enrollment is open now, with 10 new member spots through December 31. Join any week and start with your onboarding call.

Frequently Asked Questions

What is included in the Author Business Mastermind?

The full StorytellerOS platform; weekly group coaching calls Tuesday through Thursday on your second brain, AI assistants, StorytellerOS studios and marketing; 1:1 help in 15, 30, 45 or 60 minutes; an onboarding call to get you started; Tuesday Office Hours; guest experts; replays and transcripts of every call; the members’ Discord; 50% off every course in my catalog, including the IAT summits; and a community of serious indie authors.

Who is the Author Business Mastermind for?

Indie authors building a real publishing business who are already publishing and earning from their books, and who want a clear plan for using AI instead of trying every tool they hear about.

What makes this mastermind different from other author groups?

Most author groups teach craft or marketing tactics. This one builds the systems: a second brain that holds your business, StorytellerOS for your books, and AI staff that works in both, taught by someone with 30+ years in technology who runs her own publishing business on them.

Get Back to Writing

A clear path, a room of authors building the same thing, and help when you need it.

Ready for a Plan?