Marketing

From Bookshelf to Bookstore: Exploring Lulu.com’s Four Major Marketing Avenues

Indie Author Advertising, Issue #31 - November 2023, Marketing, Technology /

From Bookshelf to Bookstore: Exploring Lulu.com’s Four Major Marketing Avenues In the intricate tapestry of self-publishing, indie authors are constantly searching for ways to better control their income and their relationship with their readers. Lulu.com stands out not merely as another publishing platform but as a comprehensive solution to the dilemma. The platform supports a […]

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The Business End of Good Covers: What Do They Cost Their Authors?

Issue #3 - July 2021, Marketing /

The Only Question is How: Sweat Equity or Actual Money? The book cover is the first impression potential readers will have of your work and is what stops them scrolling as they search for something new to read. Beside considerations of genre, title, niche, and tone, your most important question is, how do you source

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